It is such a big deal and quite a relief when we see the corporate field in Zambia show confidence in our artist and support them even as they also promote their brands. It is the relationship between the corporate world and the entertainment industry that makes both move forward and grow.
The influence of our local music stars can no longer be ignored. South African, Nigerian artists benefit from the mutually beneficial relationships they have with the corporate world. Artists like Kwesta, Casper, Wizkid just to mention a few all have deals with corporate entities as they promote brands and also benefit from the brands. Our very own Bobby East now has a deal with infinix as he is now a Brand ambassador.
This is great news especially to us as the fans, we are inclined to like brands associated to our favourite artists. It is not only Bobby East few other big artists have also benefited from such deals like Slap Dee and Chef 187. We hope the list will continue to increase. Congratulations Bobby East, This is just the beginning. This year I must say has been quite a turn around for this undisputably gifted artist as he also scooped several Kwacha Music Awards, surely greater things are coming.